Know Your Company Before You Consume

Apple is a company that uses any edge it can to outsell their competitors. Apple’s products are serene and full of life. They contain elements that may not seem logical from a simple marketing standpoint, but make all the difference in the mind of a consumer. For instance, the Siri App answers questions and tasks in a coy manner– the user asks where Siri was made, and Siri responds “I am not allowed to say”, almost with attitude. These little things separate an iPhone from a Samsung Galaxy, which may superficially function in the same manner, but users may prefer an iPhone even when they can’t exactly say why.

The technology market is extremely competitve, to say the least. It seems that as soon as you purchase your technology (such as an iPhone), there is a newer iPhone released in the next month. The aspects and working parts of technology are so critical because technology is so rapidly growing. Technology companies have the critical role of convincing consumers that every little bit of technology makes their product better than the next. Apple uses this philosophy as the cornerstone of their operations, with advertising all the way through the packaging on their products. Apple is the product king– they are the best in their field in a field which has the highest demand for the marketing of products.

However, with Mike Daisey’s compelling tale of Shenzhen, we must always be aware of the other side– Apple may seem like a perfect company with innovative products, but they are also exploiting workers in sweatshops in China. Apple’s secrecy helps them to retain brand equity and this aura of perfection among their products. By doing so, consumers are more likely to turn a blind eye to the mistreatment of workers. The author’s prose-like comical style is intriguing to say the least, but nonetheless is very informative about China’s role in the technology sphere. He gives life and tells personable, relatable stories about the factories and the people there. This is an enlightening story because these stories and situations are often hidden among the operations of the companies we buy products from. Our biggest flaw as humans is that we don’t know what we don’t know, and Mike Daisey creates empathy with the audience to learn about something very important when discussing technology and consuming electronics.



3 thoughts on “Know Your Company Before You Consume”

  1. The portrayal of the things Apple does in order to create the aura of infallibility was very well done. This in turn can help explain the relative lack of concern that many customers have with their electronics, simply choosing to assume that everything behind Apple’s closed doors is done ethically.


  2. I definitely agree with your points about Apple’s philosophy, the industry’s rapid growth and our lack of awareness of “the other side”. I would love to know your opinion on the connection between the competitiveness of the tech industry, Moore’s law and consumerism in relation to Apple. But do you think “we don’t know what we don’t know” or we just passively choose not to know as consumers?


  3. Completely agree with what you say about how technology is rapidly growing. It seems as if once we purchase one product, the cooler and better one comes out the following month. This just contributes more to our obsession of Apple. Additionally, the point you bring up about “the other side” is great. Yes, it is true that we consumers do not know what exactly is going on before we have our iPhones in our hands, but at times a may seem as if we choose not to know. In our consumerist society today our primary focus seems to be our possession of our products and this post greatly exemplifies how our obsession of products has resulted in the creation of sweatshop like plants for employees.


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