Millennial Advertising


In my opinion, one of the most important shifts companies need to make to reach the millennial generation is in the way they advertise. As a millennial (and a decently stereotypical one as I scored a 93/100 on my quiz) I am much more likely to notice a company’s new product if it is advertised on Twitter or Facebook than I would if it were advertised on TV or in the newspaper. As the technologically savvy millennial generation gets older, and becomes the largest generation in the world, companies will have to continue to adapt their advertising to reach what will be the largest proportion of consumers.

I can always tell when a company is run by millennials by the way they advertise. For example, Chubbies, one of my favorite companies which makes ‘radical shorts for men,’ is clearly run by a group of guys and girls around my age. Chubbies does an amazing job of advertising to their millennial target market. They are extremely active on both Twitter and Facebook, and also send out humorous e-mails that appeal primarily to teens and young adults. For example, their sense of humor can be seen in their ‘Facts‘ page on their website. Because of the way Chubbies conducts their business model, advertising, and human resources, they have been a huge success amongst young adults.

Another way Chubbies, other similar millennial-run companies, and even many of the larger corporations have changed their business to better suit the younger generation is the way they handle human resources. Nowadays, most companies have both a twitter and a facebook page, with people online responding 24/7. Instead of having to deal with calling and waiting on hold for hours just to talk to a sales associate, now you can just tweet at the company and hopefully expect a response in the matter of minutes. This revolutionizes the way companies reach out to their customers. Especially with a generation where most people would rather send a text than pick up a phone and make a call, being able to reach customers over the internet and social media is pivotal to a company’s business model.

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9 thoughts on “Millennial Advertising”

  1. Using Chubbies as an example really points out how companies need to constantly adapt to changing technology in order to maintain an edge. As a company run by fellow millennials, Chubbies seems to understand that a standard TV or magazine ad will not get the job done. My question is what will happen when people turn away from Twitter and Facebook, and turn ever further away from TV and magazines. What will happen to the companies that fail to adapt their marketing strategies in time?

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    1. As consumers change companies need to continue to adapt to keep up. If generations begin to shift to different forms of social media, I’m sure the companies that want to stay competitive will follow their customer base and being advertising on different platforms. I think we’ve seen that happen enough with myspace, facebook, twitter, netflix, and even iPhone apps that companies will advertise wherever their consumers are.

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    2. Where will consumers go when they turn away from even Twitter and Facebook? I don’t think it’s possible that we can go back to an analog world. There will always be another new social media platform where technology will allow people a space to talk and share ideas, even if we can’t imagine what the next big thing will be. I think smart companies won’t myopically focus on one social media platform, but will adapt as we, as a generation, further incorporate technology into our lifestyle.

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  2. It was interesting reading your article and thinking back to companies I interact with. I agree with identifying Chubbies as a company that identifies strongly with the millennial generation, and could name a few more after reading through the framework which you provide. Do you think then it is impossible for a larger, more traditional company (say, GE, or Microsoft) to adapt to a millennial advertising strategy? Or is this idea of social-media, ‘Chubbies-style’ advertising a product of ‘out with the old, in with the new’?

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  3. Also kind of going off of Jack’s point.. I think there are definitely some older large corporations that are marketing to millennials well. I’d say internet companies are the leaders of this, and they would not be consider old companies by any means, but I think the nature of the business has a lot to do with their marketing type. For instance, Chubbies brand is mainly targeted towards young males, thus their marketing is such. However, I wouldn’t say Google or Apple is a millennial run company but they advertise as such because we are a large portion of the audience that purchases their products.

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  4. yea hey guys, I would say that Chubbies is a great example because it is run by millennials and targeted at millennials. The guys at Chubbies do a great job of connecting with their consumers, and their shorts are pretty fresh.

    Can a company like microsoft run an effective millennial advertising campagin? Probably not, the equity and brand image is heavily associated with the company’s past offerings, as opposed to Chubbies which has had a permanent image that is marketed right at millennials.

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  5. I think that a company like Microsoft would also have a problem creating an effective advertising campaign for a Millennial audience if the marketing team was made up of different age group. The marketing team has to really understand its audience to get noticed through all the clutter, and one way to do that effectively is by understanding that group extensively.

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  6. I never took in to consideration the way that larger corporations have and to restructure aspects of their organizations in order to attract a younger market. While I agree with the fact that “being able to reach customers over the internet and social media is pivotal to a company’s business model,” I do think that some companies have taken technology usage too far.

    For example, while I was home this weekend, my mom was trying to call U.S. Airways regarding my sister’s canceled flight. The company was being incredibly non-accomdating. When she asked for a manager, they told her that the person had already left for the evening. So, my mom went on to the U.S. Airways website to try to find a customer phone number for my sister to call. My mom just about lost it when the only thing that came up on their customer service page was a mailing address or the option to email the company. I find it incredibly inconvenient and non-customer friendly that a corporation like this has all together gotten rid of customer service hotlines due to technological advances. This is an example of where I think companies have overcompensated for the adjustments to today’s society.

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  7. Cate I find that very frustrating as well. I think that a lot of large corporations need to remember how important personal relationships with there customers are and how far that can take them alone. I was speaking to my dad this summer about this. He is an entrepreneur and has many clients in various different countries. Therefore he has traveled a lot and continues to travel to see the,. He was telling me how important it is to have that personal relationship in order to understand your customers better and see how they are utilizing his products firsthand. I fear that very soon all interactions will be electronic based.

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