In my opinion, one of the most important shifts companies need to make to reach the millennial generation is in the way they advertise. As a millennial (and a decently stereotypical one as I scored a 93/100 on my quiz) I am much more likely to notice a company’s new product if it is advertised on Twitter or Facebook than I would if it were advertised on TV or in the newspaper. As the technologically savvy millennial generation gets older, and becomes the largest generation in the world, companies will have to continue to adapt their advertising to reach what will be the largest proportion of consumers.
I can always tell when a company is run by millennials by the way they advertise. For example, Chubbies, one of my favorite companies which makes ‘radical shorts for men,’ is clearly run by a group of guys and girls around my age. Chubbies does an amazing job of advertising to their millennial target market. They are extremely active on both Twitter and Facebook, and also send out humorous e-mails that appeal primarily to teens and young adults. For example, their sense of humor can be seen in their ‘Facts‘ page on their website. Because of the way Chubbies conducts their business model, advertising, and human resources, they have been a huge success amongst young adults.
Another way Chubbies, other similar millennial-run companies, and even many of the larger corporations have changed their business to better suit the younger generation is the way they handle human resources. Nowadays, most companies have both a twitter and a facebook page, with people online responding 24/7. Instead of having to deal with calling and waiting on hold for hours just to talk to a sales associate, now you can just tweet at the company and hopefully expect a response in the matter of minutes. This revolutionizes the way companies reach out to their customers. Especially with a generation where most people would rather send a text than pick up a phone and make a call, being able to reach customers over the internet and social media is pivotal to a company’s business model.