So my idea centers around beer stores that deliver. Specifically, I’m focused on two local beer distributors here in Lewisburg: Bison Beverage and Beer Barn. Neither of these two stores deliver at the moment, but I think there is huge upside available for them if they do.
From a consumer standpoint, beer stores with delivery would be outstanding for both students and Lewisburg residents. Having cold beer delivered to your doorstep offers substantial convenience, and most likely would lead to people buying more beer, which is really good for everyone. Additionally, there is a safety benefit involved in beer stores delivering. The delivery would eliminate the potential for drunk drivers putting themselves and others in danger by attempting to make it to Beer Barn or Bison Bev to purchase more beer.
However, one potential drawback to a delivery system would be verifying that the person purchasing the beer is of age. A possible solution to this could be having costumers sign up for the delivery system in person, thus verifying that they are over 21 in the process. If you have not signed up for the delivery system, then you cannot have your beer delivered.
Obviously there are some kinks that would need to be worked out, but I think the upside to Bison Bev and Beer Barn delivering beer is tremendous. The stores could separate themselves from each other, or other competitors, all while pleasing their customers as well.