Category Archives: RP- Biz

White paper resource proposals produced by a business source.

Resource Proposal- Business

While “Before the Fall: Lehman Brothers 2008” is a Harvard Business School case, it features several lengthy direct quotes from Erin Callan, the CFO of Lehman Brothers. The case contains the direct responses given by Callan during a CNBC interview in April, 2008. Callan faced questions regarding Lehman’s need to raise additional capital that spring following the acquisition of Bear Stearns by JP Morgan a month before. The reason Lehman needed to raise capital was that they were facing a liquidity crisis as the housing bubble began to burst. There was balance sheet was loaded with mortgage-backed securities and CDOs, which were now failing as a result of the subprime mortgage crisis.

Callan’s responses during the interview further drive home the fact that Lehman was seriously in trouble. In hindsight, its clear that the prestigious firm was falling hard in the wrong direction. However, at the time Lehman’s struggles were looked at more as a bump in the road, not the tip of the iceberg of the Great Recession. The interview supports my argument that Lehman was facing a serious crisis, which was caused by extremely risky mortgage investments.

The information is certainly reliable, as it comes directly from the transcript of Callan’s CNBC interview. It emphasizes the severity of Lehman’s situation, foreshadowing the end of the firm that would come just 5 short months later.

Rose, Clayton S., and Anand Ahuja. “Before the Fall: Lehman Brothers 2008.” Harvard Business School (2011)

College Presidents on Drinking Age

When considering the idea of lowering the drinking age from 21 to 18 or 19, I feel as though the “businesses” this affects most are colleges. The entire societal nature of college oftentimes revolves around alcohol and underage drinking, binge drinking, and alcohol are most likely a main topics of concern for every college president across the United States.

Continue reading College Presidents on Drinking Age

Resources Proposal

The American Medical Association’s (AMA) mission is for the betterment of the public health and to advance the interests of physicians and patients. As the largest and highest respected professional association of physicians, I decided to use AMA as my society resource as to the health sectors response to the health affects of misleading overly airbrushed advertisements have on the public.  Continue reading Resources Proposal

U.S. Chamber of Commerce

U.S. Chamber of Commerce Website

The issue of globalization and economic inequality has, in the past century been a point of heated debates in which business, government and society have many stakes. The current interconnected global trade climate is a product of legislative, logistical and societal transformations which have allowed companies and consumers flexibility in their distribution of capital and purchasing preferences, respectively.

The benefits that globalization have been multifold: increased economic opportunities for companies, strongly established communication and transportation and increased competition between businesses to satisfy consumer needs at the lowest price possible. There are however downsides in how the current global trade climate that some argue outweigh the benefits. Increased globalization has increased the economic and even political power of large corporations which through their attempt to maximize profits are able to leverage politicians through their economic clout to allow the existence of subpar working conditions. This same financial clout drives local businesses into bankruptcy and drives workers into accepting wages with which they are only barely able to support themselves.

The U.S. Chamber of Commerce is a great resource through which the general stances through which U.S. businesses, major players in the world economy, express their views on the legislation and benefits of globalization worldwide.

From browsing through the articles written by the contributing authors on their website, the general trend is lobbying for decreased regulation on wages, environmental impacts and controls, increasing support of global trade through regulation that reduces the costs of moving capital and offshoring labor. The U.S. Chamber of Commerce argues that business is not a cause of the relative poverty that people in developing countries live in, but a solution to it. It argues that the lower wages are only temporary and as trade will flourish, wages will also rise.  There are also a number of articles that serve to contrast U.S. domestic policy with other countries’s, such as Venezuela 

This resource will contribute by presenting the arguments for the status quo (that of increased, mostly unregulated trade). However, many of the articles found on their website base their argument on anecdotal evidence and only through the perspective of people living in the United States. While I do agree that the primary focus should be U.S. citizens, international viewpoints are not considered at all. In my paper I will use some of the benefits for which the U.S. Chamber of Commerce argues and juxtapose them with the drawbacks that other countries face as a result of those policies. The information offered definitely has an agenda behind it, and that it why I will maintain a critical eye and challenge arguments as necessary.

RP Business: PEW Research Center

Business Resource Proposal

The PEW Research Center released research on the millennial generation and the demographics of this group. The millennial generation’s increasing use of technology can be problematic in the future and lead to a decrease in communication in person and feelings of isolation and loneliness. Continue reading RP Business: PEW Research Center

RP – Business: Feed People, Not Landfills

The National Conference of State Legislatures published a study on “why reducing food waste matters.” It displays facts such as how each month a single person wastes up to 20 pounds of food and as an economy, we lose over 160 billion dollars each year to wasting food. Hunger is a national problem that affects people in every states. Continue reading RP – Business: Feed People, Not Landfills

Business Resource Proposal

While several companies feed into the false depictions of women in the media, others have addressed the issues at hand and have steered clear. Take Dove, as an example. The article, “Performing Beauty: Dove’s ‘Real Beauty’ Campaign” discusses Dove’s unique marketing technique that celebrates women in their natural form, “‘Real’ beauty according to Dove means various shapes and sizes-flaws and all-and is the key to rebranding, rebuilding women’s self-esteem, and redefining beauty standards” (2009). Central to this campaign are unaltered, untouched, pictures of normal looking females. This contrasts with the American ideal of beauty, which has been morphed by the media to mean super skinny, super tall, and super blonde. By advertising what is natural, Dove hopes to redefine beauty rules and change the ways that the media negatively impacts young women. This idea is outlined on their website and in several other articles in which the company has made goals to ‘broaden beauty standards for future generations.’
In this study, Jennifer Millard, from the University of Saskatchewan, interviews sixteen females ranging the ages from fifteen to early fifty. In her analysis of these conversations, she finds that the Dove campaign to be effective, “First, the advertisements provide a means to join the fight against impossible standards/ Second, the regular features of the real people models help viewers feel better about their own physical appearance and self image. Third, the advertisements generated a discussion that allows participants to appear as intelligent consumers and critics of mass media without stepping out of the bounds of political correctness” (2009).
While some may argue that this is just a ploy to further sell their objects, it is not one that should be looked down upon. Yes, this marketing strategy is unique and has caused an increase in sales, however, these sales have helped support the well being and good nature of the company’s mission. Is it so wrong to profit off of the encouragement of self-esteem? Overall, this article characterizes a successful solution to a national epidemic. Government could also play a role here. They could encourage companies with benevolent advertising campaigns like this through the issuing of subsidies and other promotions of this sort. Although this study is based off of sixteen Canadian individuals, it does a good job of going into in depth conversation, therefore stimulating ideas about the campaign. It also comes from a graduate student, and is a published scholarly source.

Millard, Jennifer. “Performing Beauty: Dove’s “Real Beauty” Campaign.” Symbolic Interaction: 146-68. Print.

Business Resource Proposal

The Live Nation 10K identifies the key financial statistics and goals of the business, as well as their current market position. Live Nation identifies itself as the leading live music producer in the world. “Globally, Live Nation owns, operates, has exclusive booking rights for, or has an equity interest in 148 venues.”

Live Nation also owns Ticketmaster, which is the world’s largest ticketing and marketing company. Ticketmaster is one of the largest eCommerce websites, and combined with Live Nation, provide a strong distribution channel for funding and promoting the concerts. Users will travel to Ticketmaster, the #1 place to buy tickets, and purchase tickets for concerts promoted and produced by LiveNation.

Live Nation considers their assets to be their fans, their artists, distribution networks, employees, and sponsors. These assets drive revenue for their businesses.

Through these listed assets we can see how a company like Live Nation drives revenue: 1. Revenue from concerts, as they own or lease each venue they produce a concert in. 2. Revenue from promoting the concert, as they chop off a percentage of the tickets they sell. 3. As a venue operator, they draw a profit from concessions. 4. As a festival operator, Live Nation books artists to attract fans. 5. Live Nation uses their ticketing site, Ticketmaster to get a cut from the tickets sold. Live Nation also draws revenue from managing the artists and working with sponsors at their event.

This resource taught me the basic business model of Live Nation and its company operations, in order to further analyze how these operations affect other companies in its industry, as well as the industry as a whole.

Live Nation Inc. 2013 10-K Report. Live Nation Inc., 31 Dec 2013. Web. 11 Dec. 2014.

And You Get a Loan! And YOU Get a Loan! Everybody Gets a Loan!

Back when I was applying for college and trying to decide where to go, College Board was a website that I was glued to. I remember looking at it attempting to calculate where I could possibly afford to attend and to what extent of slavery my student debt would put me in upon graduation. Continue reading And You Get a Loan! And YOU Get a Loan! Everybody Gets a Loan!