Tag Archives: generation

Conscious Consumption and the Millennial Generation

Conscious Consumption Teaser:

A shocking 83% of millenials stated that they sleep with their Smartphone. Wait, is this actually that shocking? Advances in technology are continuing to be made every day allowing society to always be connected and “plugged in”. Continue reading Conscious Consumption and the Millennial Generation

Society RP: Technology and Stress

Society Resource Proposal

There is an increase in reliance and obsession with technology seen in the millennial generation. For many individuals in this generation there has never been a point in their life that technology wasn’t present and as they mature it only becomes more prevalent. Continue reading Society RP: Technology and Stress

Jason DeRulo Talks Dirty to Me

I actually got to meet Jason DeRulo after the concert last week– we talked ethics for a hot sec.

Do you think your goal as an artist is to be the most profitable tour or to express yourself and bring the most joy to your fans? Continue reading Jason DeRulo Talks Dirty to Me

The New Kids on the Block

Does your child watch too much TV? Is your child lazy and unmotivated? Does your child spend more than 5 hours a day in front of a computer screen? I feel like these are negative questions that are based on our technology loving generation, but who’s fault is it? An article from whattoexpect.com suggests that it’s the parents who instill these bad habits in their children from a very young age. We are brought up watching TV and playing with our smart phones, but it’s because our parents allow it.  Continue reading The New Kids on the Block

Keep on Keepin’ on

When I first read the prompt and how it was about measuring “how much of a millennial” we are I instantly thought about my relationship with technology. I could imagine people having the same reaction. Due to the up rise, advancements, and innovations that have taken place with technology throughout the last two decades I think it is safe to assume that this would be a huge differentiating point between Millennials and Generation Xers. Millenials never had to be introduced to the idea of technology, but rather had to adjust to the changes that have been made in existing technology that make our lives “easier” and more “efficient”. This tendency to accept technology reminded me of Orr’s article and one of the specific reasons he says we are unsustainable- that we “dominate nature.” Continue reading Keep on Keepin’ on

The Millennials: The Good, some Bad, and hopefully not any Ugly

Before I took the quiz, I thought to myself that I probably wouldn’t score very high. I have social media accounts, but aren’t that active in them and use them mostly for news about what’s going on. Also, I don’t feel like I’m as absorbed by my phone as many of my peers. Despite these feelings, I received a score of 93. Not only was I surprised by my results, but I also wasn’t sure how to feel about them. When it comes to the term “millennial,” I feel like there is more of a negative connotation to it. I decided to do a little research into the topic to see what credible sources had to say about us millennials. Continue reading The Millennials: The Good, some Bad, and hopefully not any Ugly

Take a Step Back before Forward

Before taking the quiz, I don’t think I understood the wide range of qualities that defines Millennials. I used to think of myself as an exception to the general rule because it is rare that I send more than 10 texts/day, or watch more than an hour of television. This is a narrow definition of Millennials; however, and as I answered the remainder of the questions I began to realize the other “81%” of qualities that I share with my peers.

Despite the vast majority of similarities, I want to use this post to define and describe my main concern with the direction that the Millennial generation has taken. I have been reading a book titled Hamlet’s Blackberry: Building a good life in the Digital Age which would offer anyone interested a good description of my stance on how I interact with technology. To sum up what I have read so far, William Powers argues that life in the digital age has sacrificed “depth” for a dramatic increase in constant connectivity. Later in the book, he’ll be talking about the need and desire to “disconnect” and how to reconcile two competing drives.

Most of my answers that disagree with the Millennial Generation from the quiz revolve around the themes that I described. The main problem that I think a lot of Millennials may see (but are unable to address) is the inability to disconnect: during family dinners, during class, or during moments that should or could bring a “depth” that a phone could not. I think that as Millennials we must be able to adopt a new lifestyle that can accomodate our need to connect with others deeply, while maintaining that global-scale of connectivity that has brought about an increase in our understanding of the world at large.

One thing that I found to be interesting was that, despite being more connected than ever, my generation was the least likely to have contacted a government official in the past 12 months. I think that this may be correlated to the Millennials generalized lack of faith in government. The “Generation We” video seemed to be a call to arms for Millennials to create change through voting, but I think that our mode of change is through social networks, spreading knowledge that changes attitudes, and starting a global conversation for the betterment of humanity.

Millennial Advertising

In my opinion, one of the most important shifts companies need to make to reach the millennial generation is in the way they advertise. As a millennial (and a decently stereotypical one as I scored a 93/100 on my quiz) I am much more likely to notice a company’s new product if it is advertised on Twitter or Facebook than I would if it were advertised on TV or in the newspaper. As the technologically savvy millennial generation gets older, and becomes the largest generation in the world, companies will have to continue to adapt their advertising to reach what will be the largest proportion of consumers.

Continue reading Millennial Advertising