Tag Archives: Patagonia

Your Salaries Are in a Glass Case Of Emotion

When Yvon and Mackey sit down for their cup of coffee at the Yeti’s Grind in Vail, Colorado, they are always both somewhat excited and somewhat dreading of the conversation. Midway through their cup of coffee, the conversation sounds something like this… Continue reading Your Salaries Are in a Glass Case Of Emotion

Let’s Surf and Get Dinner

Presidents, activists, famous artists and religious figures dance through my head. Then, I reflect on the book I just finished: Let My People Go Surfing- The Education of a Reluctant Businessman by Yvon Chouinard, the founder and owner of Patagonia. The book reflects on Chouinard’s experiences in business and how he came to form Patagonia and its strategy. Continue reading Let’s Surf and Get Dinner